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“Why settle for just being the star in the play called ‘Your Life’ when you can be the writer, director and producer as well?” — Unknown

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march-madnessIt’s March Madness time. By now I hope you have your brackets filled out. I always participate in one or two for the fun of it. It always makes the tournament more exciting.

So many dreams and goals are on the line over the next two weeks. The efforts and determination to win that will be displayed will be nothing short of amazing. Just think if you put that much effort in your endeavors what you could achieve.

When you think of college basketball and all the great players, coaches and teams, Jim Valvano, or Jimmy V is remembered as one of the greatest. I remember back in 1983 when the Jimmy V coached N.C. State Wolfpack made their Cinderella run through the field to capture the National Championship. What an amazing run.

In 1993, Jimmy V was selected to receive the first annual Arthur Ashe Courage and Humanitarian Award. His acceptance speech was very motivational and emotional. It makes you think about what’s really important in life. I strongly encourage you to watch it. It’s runs about 9 minutes and is well worth your time.

About 6 weeks after this speech, Jimmy V passed away.

Enjoy…

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dollar-sign“Income seldom exceeds personal development.” - Jim Rohn

The main key to your success in any endeavor is YOU.  In order to earn more, you must learn more, and learning is a never-ending process.

We often think we’re stuck with who we are. Have you ever said to yourself… “If I was only a little better at so-and-so, then I’d be successful.” Well, you can get better at “so-and-so” if you put your mind to it and improve your skills.

This is especially true in improving your marketing skills.  I’m not just talking about product or service marketing, but in marketing yourself.

Those who are able to improve themselves the most will win. Here are 4 CRITICAL secrets to position yourself to make more money.

  1. Stop whining. Instead of complaining about that you did not get the promotion, or that you did not make the sale, figure out why and do something about it.  Instead of kicking yourself for the failed business venture, figure out what went wrong and move forward by learing from your mistakes.
  2. Spend at least 30 minutes a day reading. There’s no difference between a man who can’t read and one that doesn’t read.
  3. Improve your interpersonal skills… they are a must.  A formal education will not determine how much money you make. How well you can influence others will determine that. A good education will get you in the door but it will not determine which floor you’ll end up on.
  4. Prepare for success by knowing yourself. Identify your weaknesses, find your strengths. Work on improving your weaknesses while putting your strengths to work for you.

Tired of failure?  Apply these 4 Secrets and see what happens.  When I say apply, I don’t mean think about them, or just agree with them - make them a part of your life.

To Your Success…

Wayne

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domain-nameOne of the first things you need to do when setting up an online business is to select a domain name.  Now keep in mind - this is the first thing that your customers or visitors will see when they go to your site.  So it’s important to make a good first impression.

However, this isn’t as easy as it use to be.  It can actually be downright frustrating and challenging as most of the “good names” seem to already be taken.

Many speculators have gone out and locked up a bunch of names with the intention of reselling them later for a profit.  There’s nothing wrong with that, it just makes it more difficult in searching for a good name.

Don’t give up hope.  Here are 8 tips to follow as you select a domain name for your website or blog.

  1. Use BustAName.com to help you in your search.  This is by far the best domain name helper site I’ve ever used.   It will only give you available site names based on keywords you enter.
  2. .Com Rules.  Try to stay with .com if you can - it’s still the gold standard for business.  If you can’t find an appealing .com name then only venture to the more notable alternatives - .net, .org. or .info.  .Biz is also gaining popularity.
  3. KISS - Keep It Simple Sweetie.  The shorter your domain name, the easier it will be for people to remember it and to enter it correctly.  Here’s a little known fact - you can have up to 63 characters in a domain name.  But don’t dare even think of using anything that long.
  4. Make it memorable or catchy.  A domain name needs to be easy to remember.  If you have an established business, choose a name that your customer base can easily identify.  If your company’s name is not available, then choose a name that described what you do.   For example, if you business name is Downtown Music Store, you could try DowntownMusic.com, or maybe DowntownMusicStore.com.
  5. Get creative if you have to. It that perfect name is already taken, it’s ok to use abbreviations, hyphens, or initials.  In the above example, maybe you could use DTMusic.com or Downtown-Music.com.
  6. Protect Your Brand.  If you happen to find the perfect domain name in the .com, go ahead and get .net and .org and .info.  That way you can prohibit anyone else coming along and taking your brand that you’ve worked hard to build.
  7. Use Keywords in your name.  Try finding an available domain name that has a keyword specific to the niche market of your website or blog. You can use a site such as Wordtracker to help you identify keywords.
  8. Consider Using Your Name.  This is a branding strategy that I use.  WayneKirby.com.  I also use my name as my profile on social networks.  Again, it ties into my online branding strategy.

Good luck in your search.  A great domain name is a very valuable asset so make sure you spend some time coming up with a good one.

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procrastination1Remember when you were in high school and how the future seemed so far away?  And how you knew there were things you needed to do for the future but you didn’t because you know you could do it later?

I was the world’s worse!  I just knew I could take care of the important things later on in life -  when I felt like it.

I’d bet that also describes you.  Now tell the truth.

And then it continued -  in those early adult years you still put things off…

until you got married
until you had children
until the kids started school
until the kids graduated
until the kids move out (funny how they seen to end up back at home)

Until… well you get the picture.  My goodness how time flies.

The culprit? The P word - Proscrastination. This is the number one reason why people fail to achieve their goals.  And the sad part of it all, the solution is so simple.

Now imagine your life 5 years from now, do you think it will be much different than today?

My advice to you today on how to overcome this dream killer? Just START!  There’s not a better time than right NOW to gain control of your finances and position yourself for the next leg up.  

So promise yourself, no more “until’s“.

To Your Success…

Wayne

P.S.  Seriously, no more waiting around until later because for most people reading this today… later is NOW!

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social-networks1One of the most frequently asked questions from website owners is “How do I get more traffic to my website?”

This is a great question… but how it is asked reveals a HUGH problem.

How do I GET sounds a little “spamy” tone to it.  A more appropriate way to ask the question would be… “What can I do to have more people WANT to visit my site?”  See the difference?

This is all about the Law of Attraction and how you position yourself to be attractive and draw people to you. 

Social Networking sites are a very popular way to show yourself to the world.  The big sites include - MySpace, FaceBook, LinkedIn, Twitter, and Yuwie.  There are hundreds of others.

But let me ask you a question - Are you guilty of committing the ultimate in social networking crimes as so many people are doing today - to their undoing?

For some unknown reason, many people think that all they have to do is 1) set up a profile, 2) invite as many people as they can in the shortest time, and 3) spam away.  Pushing their website link in directly into people’s faces. Many call this throwing up on people.

Let me share a little secret with you - people hate this and will reject you so fast it’ll make your head spin. This type of “marketing” is a recipe for disaster. And people wonder why they’re not getting traffic to their site.

You see, people want control.  Let me rephrase that… people demand control and they don’t want to feel pressured into doing anything.  The more you try this “black hat” tactic, the more you’ll actually push people away.

So what can you do to attract more people to your site?  Here are 5 tips to make your profiles more attractive and draw people in towards you.

  1. Be genuine and honest - You can fool some of the people some of the time, but sooner or later, you’ll be found out.  Don’t lie to people.
  2. Be yourself - People really do like to do business with those they know and like.  They best way to get people to know you is by building relationships.
  3. Provide value to others - What is it that will make you different from all the others?  Give people what they’re looking for.  People are searching for answers to their problems - so give it to them expecting nothing in return.  It will come back to you.
  4. Be attractive - I’m not talking about in the physical sense (although that doesn’t hurt). But give people a reason to want to know you better. In time - in their time, they’ll probably take a look at your products and services.
  5. Be professional - Give your profile a good clean look. Don’t try and add so much sizzle that your profile look “cheezy” and you end up pushing people away.  

So wherever you set up profiles, follow these 5 tips to make yourself more attractive and draw people in.

To Your Success,

Wayne

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